President Obama is returning to the perennial battleground state of Florida this week.

According to the White House, the chief executive will deliver remarks at a grassroots event at the University of Miami in Coral Gables.

The event is free, but tickets were required because of available seating.

Those tickets were handed out on a first come, first served basis.

While in south Florida, President Obama's campaign says he will continue to speak directly to voters about his vision for an economy that grows from the middle out, not the top down.

The campaign said the president will also discuss a "detailed plan for restoring middle-class economic security."

The plan, according to the campaign, focuses on three basic elements -- job creation, expansion of job opportunities for Americans, and making sure that the economy is one that has a solid foundation.

The administration calls it "an economy built to last," and it's a theme that focuses on the entrepreneur and the small business, elements that are considered key features in this country's consumer-driven economy.

The campaign said the president will continue to underscore the "clear contrast" between himself and Mitt Romney.

Following the grassroots event at the University of Miami, the President will deliver remarks at a fundraising reception in Miami.

The president's visit to the Democratic stronghold of south Florida comes after an abysmal debate performance against Romney created an unexpected set-back for the administration.