The Jacksonville Jaguars have announced a new logo for the 2013 season.
It's the big news from a news conference at EverBank Field.
The event began with a video showcasing some of the past highlights in team history, which ended with a bold message, "Stand United."
Team owner Shad Khan wanted to forge a new identity.
Khan says he's looking for the right look that is faithful to the past, but also brings new energy to the Jaguars in the future.
The Jaguars also announced changes to ticket prices. On average, they'll be 2-percent higher than 2012. 80-percent of the stadium will stay the same. 17-percent of highly popular areas will see price increases, and 3-percent of ticket prices will decrease.
The Jaguars will also reach out to fans through six town hall forums. They'll start February 25.
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